Todd White, the internationally renowned Hollywood artist, has a story to tell. His story is told in 'The Art of White', a 176 page book recounting his rise to success from boy to man.

Floyd were given the job of bringing this compelling story of maternal admiration, endeavour and plain old cheek to life in Todd's first book publication.

First came the concept. Todd's method is one of people watching, inspiration finding. He can often be seen, sitting in coffee shops, bars or restaurants drawing influence from the world, and more importantly the people, around him. He sketches and sketches and sketches, pulling the subjects soul onto the page. This was Floyd's hook.

The book itself employed a mixture of paper stocks to enable Floyd to bring the concept to life. Taking Todd's original sketches as well as scans of all his finished pieces from the last 10 years, we set about creating Todd's sketch book.

All sketches and handwritten story sections were printed on rough, uncoated paper stock giving the tactile feel of sketch pad cartridge paper. These pages were further embellished using liquid ink to smudge across the original sketches. All finished pieces were printed onto pristine, silk-coated paper stock giving them the sheen of a quality finished article.

Combining these 2 stock types throughout the publication, coupled with a raw canvas cover screen printed with the now instantly recognisable 'White' signature made the book a tactile read as well as an inspiring one.