From now on, the more exclusive homes of the West End of London will be even more exclusive having felt the superior touch of The Lady Builder.

Sue Wimpenny, part of the long standing Wimpenny Building family, is taking her 'Lady Builder' concept to market with a new brand, designed and implimented by Floyd, which capitalises on her signature of wearing a pink hard hat whenever she's on site.

Having been to the initial briefing meeting with Sue and seen her oh so feminine head gear, the eventual design of the brand seemed... unavoidable. She tickled pink (yes i know, terrible pun) with her new brand and we're certain the Lords and Ladies of Chelsea and Belgravia will be too!

The Lady Builder website follows soon. Keep it here.