White Space Fine Art have a been a client of Floyd's for many years now and we have worked with them on many interesting and creative projects within the art market, so when they decided to rebrand, Floyd were obvious choice to create their new look and feel.

In line with their plan to aim squarely at the London and New York fine art markets we created a minimalist logotype for White Space, molding contemporary and traditional theories to produce a simple yet confident brand.

We then rolled this new approach out across White Space's new web site giving each of their unique artists the forum to display their personaility, as well as their work.