Brand Design

Too often 'Brand' is assumed to be just a logo, an attractive little sign to stick on your business card, or website, or van. Not so...

Brand is not just visual. It should be at the heart of everything you do, say and produce if it is to be effective. But don't worry, Brand doesn't dictate what you do. Brand identifies what you do well, keeps you on that path at all times and communicates that constant direction to the market.

Think of Brand as a road map. You know where you are and you know where you want to be. By conducting a project of strategic brand thinking you find the optimum route between those two destinations. If you via off the route, you lose your way and it takes longer to reach your goal, or you could even lose your way entirely.

Through Floyd led workshops, strategic brand thinking will give you the opportunity to really think about every facet of your existing brand, take it apart, see how it works and probably put it back together in a different way making it more efficient and coherent.